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Survey reveals growing demand for customised e-learning and video content


L&D teams are increasingly buying-in ready-made learning resources, rather than creating their own, according to an annual survey by Video Arts, which reveals an upsurge in the use of off-the-shelf e-learning and video content.

The poll conducted this year, surveyed 400 learning and development professionals about how they deliver training and their plans for the future. The results show overall stability in the use of classroom training (89 per cent) as well as e-learning (79 per cent) and coaching (69 per cent). However, e-learning is still being used as a standalone resource in the majority of companies.

Martin Addison, CEO of Video Arts said: “Classroom training and online learning still dominate the development agenda but the big change since last year is the growth in demand for ready-made e-learning and video content.

“L&D teams are taking a ‘horses for courses’ approach, as they’re also commissioning bespoke content to meet specific needs and some are still creating their own learning resources. But, increasingly, it seems they want the immediacy, reliability and economy of off-the-shelf content.”

While more than a third of respondents (41 per cent) said they used video portal, fewer now source content from the internet. However, in the context of ‘soft skills’ development, which relate to a person’s ability to interact effectively with others, more L&D teams use video (78 per cent) than e-learning (56 per cent).

“L&D teams are less concerned about the infrastructure required to deliver e-learning. Instead they see it as an accessible and cost effective option for training employees at the point of need. “The use of video for compliance training has doubled since last year. This is evidence that video content is now a fundamental part of the learning mix,” added Addison.