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What is a good translation-

02 Sep What is a good translation?

Translation is not simply changing words in one language into their equivalents in another. Quality translation involves knowing the context and cultural background from which the words in the original text came, and then choosing words and phrases in the new language which will best...

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25 Aug Globalization Is Yet to Come to America

The United States is only just beginning to experience globalization, despite the economic power shift toward Asia, the current economic development in emerging markets, the overall digitalization of life, and the growing mobility of people and products. For example, the Zukunftsinstitut reports that almost 99 percent...

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24 Aug Language Translation for Ecommerce

Ecommerce sites sometimes translate prices into a local currency, but nothing else — product names, action buttons, and descriptions remain in English. This is frustrating for local consumers, especially if they read and speak only their native language. Retailers do this to have a presence in...

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