Business in Latam: Netflix is launching its first Spanish language series

Netflix is branching out into Latin America. It’s launching its first original Spanish TV show Friday — called Club De Cuervos.

Championship football, fame and power. Netflix first original Spanish language series – club de cuervos- has all the makings of a crowd-pleaser. And just like football, there’s a lot on the line.

Gaz Alazraki directed Mexico’s highest ever grossing film – Nosotros Los Nobles, and that led to Netflix approaching him for this project.

Alazraki said, “The humor is very raw. It is very dark. And it is very unusual to see that because network TV doesn’t allow for that kind of tone.” The streaming giant is hope the story will resonate in a key market.

Netflix built about five-million subscribers and they think now is the time to invest in Spanish language content.

With an estimated 68 million broadband households in Latin America, the market could offset slowing subscriber growth in the United States.

Vice President of International Content for Netflix Erik Barmack said, “As we become more mature as a business we are going to have a bigger and bigger audience from outside of the United States. So I think we want to be thoughtful about global programming and telling stories that are uniquely differentiated around the world.”

A worthy goal for a project that could score big for Netflix.